If Apple Music’s ratio of Drake listeners to non-Drake listeners matched Spotify’s, it would be up to 13.5 ‘More Life’ streams per listener in the album’s first 24 hours.
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Call it a third of Spotify’s user base, and thus around 1.8 ‘More Life’ streams per Drake listener on Sunday. In fact, we know that 33.4 million people are listening to him on Spotify, because that’s the ‘monthly listeners’ figure displayed on his artist profile at the time of writing. But they’re still numbers we can work with.)Ĩ9.9m streams of ‘More Life’ on Apple Music works out as just under 4.5 streams per subscriber, while the equivalent figure on Spotify is 0.6 streams per user.īut – as hard as this may be to believe in 2017 – not everyone is listening to Drake. (Obligatory caveats: both services will have grown since those figures were released, and Apple’s doesn’t include free trials.
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It’s not a direct time-period comparison, but it’s close enough to fuel some #SpeculativeMaths, based on the most recent public subscriber figures for the two services: 100m listeners on Spotify and 20m subscribers for Apple Music.
#DRAKE MORE LIFE ALBUM MARKETING FULL#
This time round, Cupertino emerged on top: Apple announced that ‘More Life’ racked up 89.9m streams on Apple Music in its first 24 hours, while Spotify said that the album totalled 61.3m streams on its first full day (i.e. Drake’s ‘More Life’ album has been breaking records on Spotify and Apple Music, with the two streaming services engaging in a public battle of the stats yesterday.